Macworld - Finding new apps is easy. Remembering to use them more than once? Not gonna happen. Facebook found a new way to point you toward new, must-have apps with app install ads in News Feed. The ads are a hit, accounting for a large chunk of Facebook's ad revenue each quarter. Facebook has made so much money from app install ads that other social networks like Twitter and Pinterest have followed suit. But getting people to open those apps after installing them instead of relegating them to the last page, where apps go to die, is a challenge.To read this article in full or to leave a comment, please click here
↧